Every day a new trend floods social media and the latest is the ice crunch challenge. In China, people are posting videos of themselves eating colorful ice in varied shapes and sizes. What makes this new craze rather interesting for the viewers is probably the sound these bloggers and vloggers make in their videos when they chew on sculpted ice.
The trend started from the video sharing application Kwai which allows people to create and edit short videos with face filters and effects.
There are thousands of posts on Chinese social media. Check out some of the interesting posts below: