Burger Brand Trolled for offering a Discount to Celebrate IAF Strike in Pakistan
Feb 27, 2019
On Tuesday India carried out an air strike on terror camps in Balakot across the Line of Control (LoC). While the nation was celebrating and praising the move of Indian Air Force, a Delhi based food chain received criticism for offering a discount to celebrate the event.
Indian burger chain, Burger Singh sent out a text message to all its customers offering a 20 percent discount on all orders placed online. The message was accompanied by a hashtag #SorryNotSorry.
As soon as the message started pouring in, people flaked the brand:
If the news of the IAF air strikes from this morning weren’t enough to make anyone’s day, here is a screenshot of Burger Singh being absolutely savage about it. #BadlaPulwamaKa pic.twitter.com/A6Bl1NytsQ
— Aishwarya Singh (@aaayrawhsia) February 26, 2019
You have earned a customer today :))))) https://t.co/aoZNQhhbdk
— Captain Marvel (@masterstuff2) February 26, 2019
A thin line in marketing you should never cross.There is a difference between being quirky and being insensitive about an issue that concerns 1.2B people. You should be #Sorry for not being #SoSorry @BurgerSinghs. Never ordering from you guys in this life.
— Swagata Sarangi (@SwagataSarangi) February 26, 2019
Such tasteless & insensitive advertisingby #BurgerSingh pic.twitter.com/zT95UQQSR4
— Phoenix (@EsotericPhoenix) February 26, 2019
@ZomatoIN @Zomato @zomatocare how do you support @BurgerSinghs and put them on your platform with such xenophobic, hate promoting brands? Shame on you burger Singh. Your social media team should be fired. @Kabirjeet using loss of lives to sell burgers? #Zomato #burgersingh pic.twitter.com/kmJ2RNtnD4
— pulak bhatnagar (@pulakbhatnagar) February 26, 2019
Disgusting and highly insensitive. Hope your order count hits rock-bottom just because if this marketing policy. https://t.co/UNUycN1TMn
— Abhimanyu Sen (@abhimanyusen) February 26, 2019
War isn't just another twitter trend. @BurgerSinghs #BeSorry #Boycott #ColonizingInsensitivity #DontGlorifyViolence #WarProfiteering https://t.co/sN1HVNdaWU
— Varnika Kundu (@varnikakundu) February 26, 2019
Thank you @BurgerSinghs for putting our name to shame! #SorryNotSorry :)
— SinghsCornerUK (@UkSinghs) February 26, 2019
Wow. pic.twitter.com/DlmcQnzna2
— Tanu Shree Singh (@tanu75) February 26, 2019
When your burger's barely making it in the food industry, so you cling on to the war industry.
— sakkir (@_whosane_) February 27, 2019
Your marketing team is as insensitive as your brand value.https://t.co/tAYHKb7pph
— Shuvro Ghoshal (@shuvro_ghoshal) February 26, 2019
Shame on you, this is just plain insensitive. When India gets bombed, will you give coupons then also?
— Malavika (@madraj006) February 26, 2019
Shitburgers
— mdoherty (@mdoh10) February 26, 2019
When asked regarding this topic the brand said: “We understand that this an emotionally charged subject and so we think it’s appropriate for us to respond. We also understand that it is practically impossible to say something and have everyone agree with you.”