In order to mark the end of Emperor Akihito’s 30-year-long period on the throne, one company in Japan is selling out cans containing “the air of the outgoing era” at $10. The cans are filled with “the air of Heisei” the 30-year reign of current Emperor Akihito and the price of each can is 1,080 yen ($9.60).
The company aims to see around 1000 units of air cans. Company’s president Minoru Inamoto said: Air is free of charge but we hope people will enjoy breathing the fresh air of Heisei after the new era comes, or just keep it as a momento,”
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These cans have been produced in the central Japanese village of Henari and are easily available.
The cans consist of, “the air of the current era” along with a five-yen coin, often considered a lucky charm.
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Not only this firm but companies across the country are trying to produce a product that marks the end of the ongoing era. The new era “Reiwa” will commence from 1st May when Naruhito will ascend the Chrysanthemum Throne.
As the new era is about to start the god coins engraved with Heisei are selling like anything at Tokyo department stores. Many sweets makers are also making sweets that ruled the Heisei era.
