Why is Dalgona Coffee Trending?

Mar 31, 2020

The Internet has a new trend every day, from the past few days social media is buzzing with a brand new food trend- Dalgona coffee. It started on the video making platform, TikTok before going viral on Facebook and Instagram. Dalgona is a fancy name given to the plain, run of the mill cold coffee

This South Korean coffee has suddenly become so trendy because around a month ago, someone on YouTube uploaded a video of themselves making dalgona coffee. Now, it has more than 3.5 million views!

While the world is drooling over the trend, Indians have been doing it since childhood. Unlike the French Press or the American brew, Indian household has been drinking their instant (beaten) coffee from the start.

So, here is the simple recipe: Take a cup, put one spoon coffee and one spoon sugar, add a tablespoon of water to the mixture and beat it with a spoon until it becomes fluffy. Now Add ice, cold milk in the glass and top it with the coffee.

People were amused by this trend and #DalgonaCoffeeChallenge become trending on Instagram and TikTok.

People are sharing some amazing pictures while enjoying coffee in quarantine:

Now you must be wondering what is the hype about the latest trend? This recipe has existed for a generation, but why the hoopla now?

One reason might be that people are finding ways to deal with quarantine due to coronavirus pandemic. One way is to whip a delicious cup of coffee. These days’ social media seems to be the only way of entertainment. However, this is not the first time that millennials have discovered the exiting traditions and given it a fancy name.

Every time a dish goes viral, the plan behind it is: age-old recipe, an extravagant name, and wonderful pictures.

Tags: Dalgona coffee  Dalgona coffee recipe  Dalgona coffee trend  #DalgonaCoffeeChallenge  beaten coffee  coffee trend  TikTok  Instagram